Ethics and the Future

Упередженість штучного інтелекту: як алгоритми переймають людські стереотипи

Bias in Artificial Intelligence: How Algorithms Inherit Human Stereotypes

We explore the problem of discrimination in artificial intelligence. How it happens that algorithms deny help to certain groups of people, and how developers can prevent this.

Право на живе спілкування: чому кнопка виклику оператора має бути завжди

The Right to Live Communication: Why the Operator Call Button Must Always Be Available

We discuss the ethical obligation of organizations to always provide the option for live communication. Why locking a client or beneficiary alone with a bot in a crisis situation is unacceptable.

Чи замінить AI людей: філософія синергії та нові реалії ринку

Will AI Replace People: The Philosophy of Synergy and New Labor Market Realities

We address society’s biggest fear regarding job loss. We explain why the future lies not in full automation, but in synergy where AI handles routine tasks and humans retain empathy.

Розділ: CX and AI Academy

Omnichannel vs. Multichannel: Where Should Your Service Be?

We break down the difference between these two approaches. Why having many messengers is not yet omnichannel — and how to unite all requests into one convenient system.

Розділ: CX and AI Academy

Omnichannel vs. Multichannel: Where Should Your Service Be?

We break down the difference between these two approaches. Why having many messengers is not yet omnichannel — and how to unite all requests into one convenient system.

Розділ: CX and AI Academy

Tone of Voice in Support: How Your Brand Voice Affects Trust

What is communication tone and why it must be consistent across all channels. Using examples, we show the difference between formal, friendly, and empathetic Tone of Voice.

Розділ: CX and AI Academy

Why Customers Leave:
5 Communication Mistakes That Destroy Trust

We analyze the most common “sins” of customer support: from ignoring messages to template replies. We give advice on how to fix the situation and restore loyalty.

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